Originally introduced in the 1960’s, PAM was marketed as a healthier, fat-free cooking aid. The nonstick element of the product was featured from the beginning, but advertising put more of a focus on it being a low calorie alternative to cooking with oil or fat. By the 70s, the convenience of PAM became the main […]
In 1934, Maxon Inc. created Heinz’s Aristocrat Tomato Man, a mascot used for selling tomato juice, ketchup, and soup. Despite making more than 60 different products, Heinz liked the sound of “57 varieties” and the phrase has stuck ever since. in 1979, Leo Burnett chose to focus on Heinz’s thickness as an indicator of quality. […]
A history of Gillette Advertising In 1906, Gillette razor blades were packaged in a green paper wrapper emblazoned with founder King Camp Gillette’s face and signature. This early design became one of the brands’ first iconic images and helped Gillette become the household name it is today. Following the Depression, Gillette began to shift advertising […]
Advertising: Then and Now 